"STUDIES SHOW 73% OF EXECUTIVES DON'T BELIEVE MARKETING DRIVES DEMAND & REVENUE."
As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics. As executives lean towards not believing how marekting effects demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts.
Do you know which metrics actually matter to your boss? In this cheat sheet of metrics, we'll share the six metrics that do.
In this brief 12-page cheat sheet, you'll find: